Of all the startup stories of fitness equipment companies, Bowflex’s a humble one. An idea started by an Ethiopian student studying in the US in 1986 has grown to revolutionize how we train. While the world of fitness machines was ruled by giant brands, Bowflex chose a different path; a path that has not only seen the success of the brand but also has brought smiles to many fitness enthusiasts. You can now have your own home gym and it will not cost you an arm and leg.
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